Latest 3 Things
Tuesday, February 22, 2011
3 Poor Excuses
Monday, February 14, 2011
3 Bad Tattoos
1. A Tribe Called Messed. Let’s be honest, you don’t have a tribe. You don’t even have three friends who know your middle name and have met your parents. You wouldn’t be Indian if you were riding a buffalo with a tomahawk and a head full of eagle feathers. And yet, you think that getting some massive tribal tattoo is going to somehow increase your warrior cred. C’mon now, painting racing stripes on a car doesn’t make it fast, slapping a steep price tag on something doesn’t make it valuable, and your wannabe tribal doesn’t make you a tough guy - anymore than that Tapout t-shirt or skull ring does. There are at least ten other guys with that same tattoo and eight of them can kick your ass. And don’t give me that line about how “original” your native ink is - just because you have a few more/less lines in a few different directions doesn’t make you the trailblazing “original” you think you are. There’s more originality in an Ed Hardy shirt than in another tribal tattoo. You’re a fake tan and some hair gel away from the Jersey Shore, and would probably get even odds against a group of eight-year-old yellow-belts. Listen, if you’re actually a bad ass, the last thing you’ll have to do is advertise it. Save the tribals for the tribe and try thinking of something original.
2. What’s In A Name? Writing names on things permanently is the sort of behavior normally reserved for urban juvenile delinquents, rural lovestruck teenagers and adolescent girls. And while I can certainly appreciate the risk-laden bliss of painting the name of my true love on a highway underpass or tagging a subway car with some elaborate version of my own cool “street name”, I don’t understand the predominance of names in tattoos. Anyone who is important enough and permanent enough in your life to even warrant that kind of treatment is going to be around long enough that a reminder should hardly be necessary, and anyone who isn’t definitely shouldn’t have their name on you forever. And anyone that insists you get their name put on you is the kind of crazy that won’t even make it to your next birthday. And if you think you need your own name scrawled on you indelibly, you’re probably also prone to referring to yourself in the third person (if you don’t see any problem with that, please put the blog down and slowly back away). A name is a beautiful thing - on paper, on a t-shirt, or even on a wall, but you’d be better off with life-long amnesia than using your body as a life-sized post-it note to remind you who’s important.
3. Not Bad, Just Drawn That Way. For a brief moment (i.e., about a month and a half in early 1994) it was actually cool to have a cartoon character tattooed on your body. It was a blithely carefree response to the “serious” tattoos that had dominated the skin art landscape of the 70’s and 80’s, and there just weren’t too many of them running around. Back then, in a room full of skulls and crosses, it was the guy crazy enough to have a Mighty Mouse on his chest that you might need to worry about. Now, it just makes you the idiot who couldn’t think of anything interesting to get and picked out something from the wall while you were drunk. Seriously, in case you’re wondering what the opposite of “interesting, soulful, creative person” is, it’s “person with the cartoon tattoo.” It would be more creative to tattoo the word “TATTOO” on yourself than to get some comic-strip character permanently fixed to your body. And don’t give me any nonsense about nicknames, that just means your friends have the same creativity impairment that you do - and, do you have any idea how many guys go by “Taz”? Unless you’re actually the creator of the character you’re planning on getting tattooed, leave the cartoons for Saturday morning.
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In the end, our bodies tell our stories with more honesty, sincerity and accuracy then we could ever hope to do with our mouths: from our grey hairs and wrinkles telling of years passed by, to the scars and bumps that recall our mishaps and missteps. Our eyes carry the weight of all they’ve seen and our hands are a log of all the work we’ve done. Every inch of us is every part of us, and the greater our stories, the more beautiful we become. While we do choose most of this story, in one way or another, we never know exactly what will become of our choices, save for the smallest bit. That part, we choose directly, etching images forever on that otherwise distant canvas to punctuate our slow writ sagas with guideposts of who we are and who we were. But despite their minor part, they can tell you plenty about the story they populate. After all, the funny pages don’t tell great stories, and Great Expectations wasn’t illustrated with cartoon characters.
Friday, February 11, 2011
3 Wrong Places
Tuesday, February 1, 2011
3 Purposeless Pitches
1. American Made Steel. I’ve read all about the comeback, the change in attitude and the return of American dominance of the automobile. I’ve seen the artful bits about American spirit, American pride and inspirational resurrection. And I don’t buy it for a minute. Don’t get me wrong, I’m happy to see GM get of the schneid; pleased to watch Chevy restore a little muscle to the American sports car and glad that Ford has endured as the stalwart company its founder imagined over a century ago. But there’s a better chance of me watching a Sex & The City marathon while soaking in a bubble bath and drinking white wine spritzer than buying a car from any of them. For all the things that the government investment was supposed to attain from our storied car makers, there are a few things they neglected to ask for; namely: reliability, innovation and excitement. Seriously, I’ve seen more creative genius in a kindergarten finger-painting class than has come out of Detroit in the last twelve months. Seriously, the Ford Fusion, the Chevy Cruze and the Buick Lacrosse? And don’t even get me started on the abortive disasters masquerading as Cadillacs these days. I don’t know anyone who aspires to drive any one of these - at best they’re considered an economical alternative to the European car they really want. Listen, I don’t need a great story behind a mediocre car, I need a great car, and no matter how inspiring the bits you put on television - your cars still look like something I’ll get stuck with when I get to the rental car counter on short notice. So forget the advertising, and spend those millions of dollars on making your cars not suck.
2. Windows To The World. Listen, I like Bill Gates. I normally can’t stand the wealthy - but Bill Gates is so dramatically and unflaggingly devoted to giving his money away that it’s just impossible to hate him; no matter how tragically he has saddled the world with an inferior and error-prone structure upon which the majority of the world’s computing technology is built. The latest iteration of this disastrous testament to the disaster inherent in spending all your money dressing something up rather than actually fixing what’s wrong with it has been marketed more incessantly than the Kardashians and with more vigor than low-calorie American beers (who hasn’t seen too many of those commercials?). But just like the jacknut teenager who spends thousands of dollars on ground effects, exhaust pipes and exotic lighting, Windows is still very much a Honda in a Mercedes world. Watching Windows 7 repeatedly hang and crash is like watching a kit car made up like a Ferrari (on a VW chassis) take 15 seconds to get to 60 mph. I have to admit, it took me almost twenty years to realize that the pain I was enduring as a Windows apologist was not only unnecessary but foolish. After nearly two years now as a full fledged disciple of the Church of Steve Jobs, I can tell you that no matter how brilliantly they market it, no matter what features they promise and no matter how they purport to have finally bested Apple - there’s a better chance of me waiting in line to see a Twilight sequel than even accepting a Windows PC as a gift. Wanna do something smart with your money, Bill? Buy stock in Apple.
3. Worst Buy. There was a time when I looked at my local Best Buy store like a post-modern hall of wonders, where the latest technological advancements were not only put on display, but were actually available for sale, and tended to by expert technicians who could wield these wondrous devices with a skill and ease that I envied. Those time, unfortunately, are long since gone. The high-level technical sales staff has been replaced by a trudging platoon of mouth-breathers who seem to have endured some kind of hair-gel induced permanent cognitive impairment that forces them to answer all inquires with a minimum-wage stare and ten-minute trip to go “find help.” Find help? You’re supposed to be help! I’ve gotten more reliable help at a mall kiosk than the khaki and blue crew is offering these days. What’s worse, with the rise of internet shopping, the prices at this former shrine of electronic progress are the kind you’d only agree to pay if you’re still afraid that all online transactions result in the global transmission of your credit card number. There wouldn’t be a good deal in Best Buy if Monty Hall was strapped to a chair in the middle of the store. It’s easy to see how they might have the money for Super Bowl advertising - because they surely haven’t overpaid for human resources, and they sell “tech support service” like it’s going to be provided by swimsuit models and include an open bar. No matter how they dress it up, or how happy they show people to be there, there’s a better chance of me front-rowing a Beiber concert than buying something from one of their stores.
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The Super Bowl advertising will no doubt feature some amazing beer commercials (that won’t make their beer taste any better, some snack/fast food commercials (that won’t make their food taste any better), and something by GoDaddy.com that will be more tired than tawdry. And honestly, if Danica Patrick didn’t race cars, would anyone pay her to sell anything? She’s like the “before” picture in a makeover show. But it is precisely the familiar banality of the products being hawked on Super Sunday which highlights the sheer genius of the marketing on display. There will be nothing new in what we’re being sold, only how it’s being sold to us. And in a world where the media onslaught has become a 24/7 proposition, we are more difficult to impress than at any other time in history. We yawn at painstakingly crafted high-definition graphics, sigh at million-dollar stage productions, and roll our eyes at special effects that make the impossible appear real. And notwithstanding all of this, we will be surprised, amazed and entertained just as surely as we are to be bored, underwhelmed and disappointed by that precious time between gameplay. Because the line between brilliance and bust has never been finer, and that’s what makes it so fun to watch.